Project Background
Just Lab Coats is a US-based e-commerce specialist focusing on professional medical uniforms. The brand occupies a unique position, serving both individual healthcare professionals (B2C) and large-scale medical institutions like hospitals (B2B). The goal was to establish Google Ads as the primary engine for sustainable customer acquisition across both segments.
The Challenges
- Efficiently segmenting campaigns for retail vs. institutional buyers.
- Scaling presence in a market dominated by legacy uniform providers.
- Maintaining a strict 4x ROAS while increasing monthly lead volume.
- Optimizing diverse product feeds for high-intent search queries.
Our Approach
Leveraged Performance Max to utilize Google’s full inventory for brand reach.
Structured Shopping campaigns to target individual and institutional keywords.
Optimized specifically for Purchase Conversions to ensure high-quality traffic.
Continuous Feed Optimization to improve product visibility and ad relevance.
Total Revenue
$44,000
Total Orders
496
Return on Spend
4x
Ad Spend
$11,000
Targeted Market Penetration
"Successfully built a dual-channel acquisition model that drives consistent, profitable revenue from both healthcare professionals and institutional clients across the United States."
