The PPC GUy
Google ads growth specialist

PPC Management Built Around Revenue,
Not Vanity Metrics.

Freelance Google Ads Management & PPC Management Specialist for Lead Generation and eCommerce Brands.

✓ No more guessing games ✓ Full account ownership, always ✓ Real ROAS reporting, every week
Contact Us

You probably did not expect to be here.

But before you click away…

Wait, wait.

Your next 2-minute read will be worth it.

Because it will show you why your Google Ads are not converting,
and how to fix them FAST.

Current Assessment

Let me guess what
your account looks like...

Invisible Waste You are paying for clicks that never convert.

Stagnant Growth Your reports look busy, but sales stay flat.

Data Blindness You do not know which keyword is making you money.

Budget Inflation Your "expert" keeps asking for more budget.

Google Ads is not confusing.

Bad management is.

If your Google Ads management service isn't showing you cost per lead, ROAS, and real revenue, you don't have a strategy, you have a spend report.

Scaling isn't complex when the logic is sound. If your current setup feels like a black box, it's time to switch to a system built on accountability.

Usman Sajjad

Strategy First

Data-Driven

Partnering in Google Ads Success

My name is
Usman Sajjad.

I believe Google Ads should be a clear, predictable system for growth. Instead of chasing trends or complex funnels, I focus on the fundamentals that connect your budget directly to your revenue.

My approach is simple: Every click must be an investment. If it doesn't have a clear path to becoming revenue, we shouldn't be paying for it.

Full Transparency

You’ll always know exactly where your spend goes and why decisions are made.

Honest Scaling

We only increase budget when the data proves it will stay profitable.

Proven Adaptability

Experience Across
Diverse Market Verticals.

Every campaign is built as a dedicated PPC campaign management structure, including Google Shopping Ads management for product-based brands.

Lead Generation

Strategic acquisition for service-based businesses where the goal is high-intent inquiries and appointment bookings.

Airport Car Parking Academic Writing Travel Agencies Local Handyman Roadside Recovery House Removal

E-Commerce Scaling

Optimizing Shopping and Search campaigns to maximize ROAS and inventory turnover for product-based brands.

Casuals & Uniforms Leather Jackets Bridal Jewelry Tech Products

"The core logic of a buying system remains constant; we simply calibrate the intent to match your specific market."

Credibility Badge

Credibility Backed.

Verified Authority

Google's Certifications.

98%

Logic Mastery

Grounded in Certification.

I am proud to be able to back my work with official certifications from the systems I use every day. They give me a deeper understanding of how these platforms actually function.

● Deep Knowledge ● Certainty ● Strategic Control
The Diagnostic Phase

Where Search Budgets
Lose Their Way.

Intent Leaks

A lot of budget goes to broad, curious searches instead of real buyers. We cut that waste so you only pay for clicks that mean business.

Scaling Friction

Spending more without the right checks in place just wastes money faster. We only raise the budget when the numbers back it up.

Measurement Gaps

If you can't trace a sale back to the click that caused it, you're guessing. We set up accurate conversion tracking so every sale gets counted.

The Buying System

Every dollar you spend has to earn its way back in revenue. No fake wins, just real numbers.

98%

Account Integrity Standard

A healthy account wastes nothing. I check your setup regularly to make sure every part of it does its job.

The Engineering Behind the ROI

The Buying System Framework.

Scaling isn't about spending more. It's about building a system where data decides every dollar spent.

01

The Intent Audit

Before we scale, we prune. We find the 20 to 30% of your current budget going to accidental clicks and put it back to work.

● Zero-Waste Protocol ● Negative Mapping
02

Predictable Scale Engines

We rebuild campaigns around what's actually profitable, not just around keywords.

● Profit-Center Strategy ● Deep Attribution
03

Calibrated Optimization

We check the numbers every week and make real adjustments, not guesses, to keep ROI moving up as we scale.

● Weekly Calibration ● Math-Driven Upscaling

This is the exact PPC campaign management services framework I run on every account, whether it's a $500/month budget or $50,000/month.

How We Do It.

Six steps, no shortcuts. From first call to live campaign.

01 // BUSINESS_GOALS

Business Goals

A detailed talk on what you actually need this account to deliver, revenue, leads, or sales.

02 // AUDIENCE_ID

Audience Identification

Mapping out exactly who your buyer is, so budget stops chasing the wrong clicks.

03 // BUDGET_SET

Budget Setting

A spend level set against real targets, not a guess pulled out of thin air.

04 // KEYWORD_SELECT

Keyword Selection

Choosing the best keywords for intent, not just search volume.

05 // AD_COPY

Ad Copy

Writing ad copy built to earn the click and qualify it, not just get clicked.

06 // LIVE

Live

Campaign goes live, tracked and reported on from day one.

Keywords + Audience + Bid Strategy → Traffic With Intent
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Let The Numbers Speak For Themselves

Budget handled
per month

$0+

Account
handled

0+

Years of
experience

0+

Client
Satisfaction

0%
SYSTEM_DATA_VERIFIED
Verified Results

Previous Work That
Actually Made Money.

ROI isn't a vanity metric, it's the only metric. Here are the campaigns I've rebuilt, optimized, and scaled from inefficient spend to high-yield profitability.

13x

Max ROAS Achieved

$5M+

Managed Spend

100%

Transparency

The Performance Archive

Access full case studies including lead costs, revenue data, and the exact scaling strategies used.

View All Projects

Client Testimonials

Some words from my previous clients.

"Having worked with Usman, I have to say he is an excellent professional. He helped me understand the Google Ads process and introduced me to useful tools. I am impressed with his work ethic and communication skills. He is a very hardworking and cooperative individual."
MC

M. Habib Chugtai

Director, Clickgenix

"I have had a great experience working with Usman, he has depth knowledge of PPC advertisement and his expertise helped in closing my projects successfully. Best thing about him is his helping nature. Keep it up with the good work!"
NK

Nadia Khan

Performance Marketing, Avanza Solutions

"Usman's approach to technical Google Ads is very very good. He transformed our ROAS from a stagnant 2x to a consistent 6x within just three months. He knows his stuff. I'd highly recommend him for PPC services."
JS

James Sterling

Creative Director, Flux UK

"Having worked with Usman, I have to say he is an excellent professional. He helped me understand the Google Ads process and introduced me to useful tools. I am impressed with his work ethic and communication skills. He is a very hardworking and cooperative individual."
MC

M. Habib Chugtai

Director, Clickgenix

"I have had a great experience working with Usman, he has depth knowledge of PPC advertisement and his expertise helped in closing my projects successfully. Best thing about him is his helping nature. Keep it up with the good work!"
NK

Nadia Khan

Performance Marketing, Avanza Solutions

"Usman's approach to technical Google Ads is very very good. He transformed our ROAS from a stagnant 2x to a consistent 6x within just three months. He knows his stuff. I'd highly recommend him for PPC services."
JS

James Sterling

Creative Director, Flux UK

FAQ

Google Ads management covers keyword research, campaign structure, ad copy, bid strategy, and conversion tracking. I handle all of it under one service, with weekly reporting on cost per lead and ROAS.
Yes, for eCommerce brands running Search and Shopping campaigns together, with one shared budget strategy across both.
Yes. I’ve managed accounts from $500/month to $50,000+/month, so the process scales to your budget, not the other way around.
You get a weekly report on cost per lead and ROAS, not just clicks and impressions. No waiting a month to find out an account is bleeding money.
Pricing depends on ad spend and account complexity. Most engagements start with a free audit, then move to a monthly retainer sized to your account.
Search campaigns usually show early signals within 2 to 3 weeks and stabilize by month two. Shopping and eCommerce accounts often move faster once tracking is clean.
You do. The account is created under your own Google account, never mine, so you keep every bit of your history and data.
Yes. Most clients come to me after a bad experience with an agency, usually broken tracking or an account they don’t own. Account cleanup and audit is always step one.

Ready to fix the
leaks in your ROI?

Stop guessing. Let’s look at the raw data and build a buying system that actually scales.

WhatsApp Usman info@theppcguy.net

Direct Technical Support // Response within 12 Hours

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