Project Background
MI Recovery is a Sheffield-based breakdown recovery/towing service provider, helping drivers get back on the road quickly and safely. The business has been operating for over two years but struggled to generate a consistent number of high-quality calls from its core service area. Most enquiries were either irrelevant or coming from locations outside Sheffield, limiting growth and increasing wasted ad spend.
The Challenges
- Low call volume.
- Calls were coming from all over the UK, not just Sheffield.
- Budget constraints, with a spend of £30/day (£1,000/month).
- Lead quality and location mismatch.
- High cost per call, making campaigns inefficient.
Our Approach
Focused on Call-Only Ads and search campaigns.
Conducted in-depth keyword optimization to match high-intent terms.
Built a tight location strategy, targeting Sheffield (50-mile radius).
Excluded all non-serviceable regions to eliminate wasted spend.
Phone Calls
302
Conv. Rate
17.51%
Traffic
1,004
Total Spend
£3.47K
Significant Market Improvement
"Significantly improved call volume from Sheffield (50-mile radius). The client is receiving high-quality calls and is happy to increase budget for scaling."
