Project Background
Research Planet is a UK-based academic writing service provider that entered a saturated market with no prior advertising history. The project was built from the ground up, focusing on establishing brand awareness while simultaneously generating high-intent leads for research papers and assignment support.
The Challenges
- Launching a brand with zero paid advertising history.
- Competing in the hyper-aggressive academic services niche.
- Extremely high CPCs driven by global competition.
- Maintaining lead volume while controlling the acquisition cost.
Our Approach
Targeted high-intent academic keywords specifically for assignments.
Complete revamp of landing page content to maximize conversion rate.
Aligned ad copy with landing pages to boost Quality Scores and lower CPCs.
Iterative negative keyword filtering to eliminate low-quality student traffic.
Converted Leads
98
Cost Per Lead
₨ 15K
Monthly Budget
300K
Total Spent
1.49M
Sustainable Brand Launch
"Successfully transitioned a new brand into a market-leader position, delivering consistent lead generation alongside significant growth in brand awareness."
