Project Background
Airport Parking Luton provides secure on-site parking solutions directly at London Luton Airport. Operating in a high-demand but hyper-competitive niche, the business relies on digital reservations to maintain occupancy. The primary goal was to breach the break-even threshold of 20 leads per day while keeping the acquisition costs sustainable.
The Challenges
- Scaling volume to 20+ leads/day for profitability.
- Competing in one of the UK's most aggressive PPC markets.
- Strict requirement to keep Cost Per Lead (CPL) under £12.
- Efficiently managing a substantial £10,000 monthly budget.
Our Approach
Deployed Performance Max campaigns, achieving a record-low £6 CPL.
Utilized Dynamic Search Ads (DSA) to capture long-tail search intent.
Focused on lead-form conversion optimization rather than raw traffic.
Applied a Strategic Maintenance phase to allow AI-learning to stabilize.
Total Leads
5,000+
Cost Per Lead
£10.87
Conv. Rate
6.85%
Total Spend
£63K
Profitable Scaling Achieved
"The campaign successfully delivered high-quality, conversion-ready leads at a profitable cost, consistently exceeding the client's daily targets and enabling confident scaling."
