Project Background
Pulse Uniform is a US-based e-commerce brand specializing in medical uniforms, including scrubs and lab coats. Serving healthcare professionals nationwide, the brand operated in a hyper-competitive US market. The mission was to scale online sales while establishing long-term brand credibility through a sophisticated paid search infrastructure.
The Challenges
- High competition from established US medical apparel giants.
- Maintaining profitability while scaling nationwide ad spend.
- Optimizing acquisition costs across diverse product categories.
- Transitioning from raw traffic to high-value conversion focus.
Our Approach
Deployed Standard Shopping and P-Max for maximum product visibility.
Targeted high-intent medical keywords (e.g., customized scrubs, lab coats).
Nationwide US targeting with location-based bid adjustments.
Optimized campaign structure to maximize Conversion Value and ROAS.
Attributed Revenue
$229K
Total Orders
3,000+
Return on Spend
4x
Ad Spend
$57.4K
Nationwide E-Commerce Success
"Successfully delivered a robust ROAS while scaling nationwide orders, solidifying Pulse Uniform's position as a premier, high-revenue medical apparel provider in the US market."
