Case Studies

Google Ads
Management Portfolio

I believe that every rupee spent on an ad should have a clear reason behind it. Here, I’ve documented how I audit, manage, and scale accounts across different industries to help businesses grow sustainably.

Focus on Intent

Targeting customers who are ready to buy.

Full Transparency

You see exactly where your money goes.

Constant Testing

Refining campaigns daily for better results.

Archive 2024-2026

A Record of
PERFORMANCE.

I believe that clear documentation is the best way to show value. I have tried to make these summaries simple and easy to analyze so you can see the logic I apply to every account.
For me, these aren't just projects, they are a history of solving specific business challenges through disciplined management.

Objective

To provide proof of work that is logical and evidence-based.

✓

Data Accuracy Guaranteed

✓

Simplified for Analysis

✓

Future-Oriented Strategy

Google Ads Performance

Case Study Gallery.

A transparent look at the evidence: how I audit inefficiencies, structure high-intent campaigns, and scale budgets to achieve measurable business goals.

REF: 01 Luton Airport Parking

REF: 02 Research Planet

REF: 03 Fly In Budget

REF: 04 CM Recovery

REF: 05 MI Recovery

REF: 01 Luton Airport Parking

REF: 02 Research Planet

REF: 03 Fly In Budget

REF: 04 CM Recovery

REF: 05 MI Recovery

REF: 06 Heritage Jewels

REF: 07 Pulse Uniform (US)

REF: 08 Just Lab Coats

REF: 06 Heritage Jewels

REF: 07 Pulse Uniform (US)

REF: 08 Just Lab Coats

REF: 06 Heritage Jewels

Verified Performance Archive: 08 Active Documents

Portfolio Segment 01

Professional & Specialized Services

Driving high-quality client acquisition for specialized industries through precision targeting and intent-based search optimization.

Service Sector / UK airportparkluton.co.uk ↗

Car Parking Service
at Luton Airport

This project focused on maximizing bookings at Luton Airport through strategic Google Ads campaigns, successfully establishing a dominant presence in a competitive landscape.

3,000+

Total Bookings

(First 6 Months)

£10.72

Cost Per Conv.

(Target: £13.00)

GOOGLE ADS PERFORMANCE

Key Performance Indicators

3,000+

Total Bookings Generated

£10.72

Final Cost Per Conversion

Strategic Success

Market presence established in high-competition niche.

Read Full Case Study

Travel / UK flyinbudget.co.uk ↗

Performance Search
at Fly In Budget

Strategic lead generation for UK travel corridors, utilizing performance-based search restructuring to drive high-volume passenger inquiries.

350

Leads

(In 50 Days)

£4.97

Cost Per Lead

(Optimized CPA)

LEAD FLOW ANALYTICS

Key Performance Data

350+

Qualified Travel Leads

£4.97

Average CPL achieved

Rapid Scaling

Achieved consistent volume in 50 days.

Read Full Case Study

Ed-Tech / RSP researchplanet.co.uk ↗

Academic Writing
for Research Planet

Focused on establishing brand awareness and generating high-intent leads through a strategic Google Ads Responsive Search campaign.

Converted Leads

(First 6 Months)

₨ 15k

Cost Per Lead

(Profitable Target)

CAMPAIGN REPORTING

Performance Results

Total Converted Leads

₨ 15,000

Cost Per Conversion

Awareness Peak

Dominated local student search intent.

Read Full Case Study

Emergency Services / UK Wolverhampton Coverage

Fuel Recovery for
CM Recovery Services

Rescuing a local service provider from irrelevant leads by deploying a hyper-local Call-Only strategy, achieving a massive 19% conversion rate.

239 Calls

Direct Leads

(Wolverhampton Radius)

19.13%

Conversion Rate

(Industry-Leading)

CALL GENERATION DATA

Optimization Impact

50 Miles

Tight Location Strategy

£3.93K

Efficient Spend Profile

Call-Only Focus

Zero wasted clicks from out-of-area browsers.

Read Full Case Study

Logistics & Towing / UK Sheffield & S. Yorkshire

Roadside Recovery for
MI Recovery Services

Scaling high-intent emergency calls through a precise 50-mile radius location strategy, eliminating wasted spend and capturing 300+ valid enquiries in Sheffield.

302 Calls

Phone Leads

(Last 6 Months)

17.51%

Conversion Rate

(Qualified Traffic)

TRAFFIC AUDIT

Performance Growth

1,004

Total High-Intent Traffic

£3.47K

Total Ad Investment

Sheffield Coverage

Eliminated nationwide waste to focus on core local area.

Read Full Case Study

Luxury Retail / PK heritagejewels.com.pk ↗

Premium Jewelry
at Heritage Jewels

Elevated a leading bridal and casual jewelry brand by transitioning their strategy from purely social to high-performance Google Ads, capturing a premium audience.

13x ROAS

Return on Spend

(1300% Efficiency)

₨ 17M

Total Revenue

(Exceeded Targets)

REVENUE AUDIT

Success Metrics

1,000+

Total Orders (6 Months)

13x ROAS

Outstanding Profitability

Market Expansion

Transitioned from Social to High-Performance Search.

Read Full Case Study

Medical Apparel / US pulseuniform.com ↗

Medical Uniforms
for Pulse Uniform

Strategic scaling for a US-based e-commerce leader, targeting both individual medical professionals and high-volume B2B hospital accounts through a data-led Google Ads architecture.

3,000+

Total Orders

(In 6 Months)

$229k

Ads Revenue

(Direct Attribution)

E-COM SALES DATA

Performance Growth

3,000+

Completed Sales Transactions

$229K+

Total Attributable Revenue

B2B & B2C Scaling

Established as a reliable high-volume source in the US.

Read Full Case Study

Medical B2B / US justlabcoats.com ↗

Lab Coat Apparel
for Just Lab Coats

Driving high-intent retail and bulk B2B sales for specialized medical uniforms through a multi-channel Google Ads strategy focused on institutional buyers.

4.0x ROI

Return on Investment

(400% Efficiency)

$44,000

Generated Revenue

(On $11K Spend)

B2B PERFORMANCE LOG

Campaign Metrics

496

Total Orders (6 Months)

400% ROI

Profitable Channel Scaling

Market Reach

Captured US individual & Hospital audiences.

Read Full Case Study

Client Testimonials

Some words from my previous clients.

"Having worked with Usman, I have to say he is an excellent professional. He helped me understand the Google Ads process and introduced me to useful tools. I am impressed with his work ethic and communication skills. He is a very hardworking and cooperative individual."

M. Habib Chugtai

Director, Clickgenix

"I have had a great experience working with Usman, he has depth knowledge of PPC advertisement and his expertise helped in closing my projects successfully. Best thing about him is his helping nature. Keep it up with the good work!"

Nadia Khan

Performance Marketing, Avanza Solutions

"Usman's approach to technical Google Ads is very very good. He transformed our ROAS from a stagnant 2x to a consistent 6x within just three months. He knows his stuff. I'd highly recommend him for PPC services."

James Sterling

Creative Director, Flux UK

Ready to fix the
leaks in your ROI?

Stop guessing. Let’s look at the raw data and build a buying system that actually scales.

WhatsApp Usman info@theppcguy.net

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Direct Technical Support // Response within 12 Hours

Google Ads
Management Portfolio

A Record of
PERFORMANCE.

Case Study Gallery.