Project Background
CM Recovery Services is a UK-based fuel recovery provider operating in Wolverhampton, helping stranded drivers get back on the road through rapid emergency fuel delivery. Although the business had been operating for over two years, it struggled to generate consistent, high-quality calls from its core service area. Most enquiries were either irrelevant or coming from locations the business couldn’t effectively serve.
The Challenges
- Calls coming from across the UK, not just Wolverhampton.
- Low call volume despite running ads.
- High cost per call, making campaigns inefficient.
- Budget constraints, with a spend of £40/day (~£1,200/month).
Our Approach
Focused on Call – Only Ads and search campaigns.
Conducted in-depth keyword optimization to match high-intent search terms.
Built a tight location strategy, targeting Wolverhampton (50 Miles Radius).
Excluded all non-serviceable regions to eliminate wasted spend.
Phone Calls
239
Conv. Rate
19.13%
Total Clicks
716
Total Spend
£3.93K
Significant Market Improvement
"Significantly improved calls quantity from Wolverhampton (50 Miles Radius). The client is receiving good calls and happy to increase budget for scaling."
