Project Background
Heritage Jewelers is a leading Pakistani jewelry brand, specializing in artisanal bridal and casual pieces. While they possessed a strong reputation and a following on social media, they lacked a presence on search engines. The goal was to unlock new revenue channels by capturing high-intent shoppers actively searching for fine jewelry on Google.
The Challenges
- Launching Google Ads from scratch with no historical data.
- Transitioning from push (social) to pull (intent) marketing.
- Competing in the crowded luxury bridal jewelry market.
- Maintaining high-volume orders while keeping acquisition costs low.
Our Approach
Deployed Performance Max to scale conversions across Search, Display, and Shopping.
Targeted high-intent bridal keywords to capture the wedding season demand.
Utilized YouTube Remarketing to showcase craftsmanship to past visitors.
Continuous ROAS Bidding Optimization to ensure maximum profitability per rupee spent.
Total Orders
1,000+
Return on Spend
13x
Revenue Generated
17M
Ad Spend
1.23M
Exceptional Performance Scaled
"Successfully transitioned Heritage Jewelers into a dominant search-brand, delivering an extraordinary 1300% ROAS and opening a massive new revenue stream for their premium collections."
