Project Background
Flyin Budget is a UK-based travel agency specializing in flights for people traveling from the UK to India and Pakistan. The agency has been operating for over three years and has built a strong reputation, reflected in a 4.9-star Trustpilot rating. Despite their credibility, they faced hurdles in translating brand trust into direct digital lead acquisitions.
The Challenges
- Low lead form submissions despite active spend.
- High cost per conversion, impacting overall ROI.
- Need for qualified leads specifically for UK-to-Asia routes.
- Budget waste on broad, low-intent travel searches.
Our Approach
Launched search campaigns utilizing highly specific long-tail keywords.
Focused on high-intent route targeting (UK to India/Pakistan).
Optimized landing pages to frictionlessly capture lead form data.
Aggressive budget management to maintain sub-£4 cost per lead.
Leads Generated
1,200
Cost Per Lead
£3.75
Conv. Rate
19.82%
Total Spend
£4.5K
Targeted Lead Growth
"The client now receives consistent, high-quality leads for targeted UK-to-India and UK-to-Pakistan routes, maintaining exceptional cost efficiency at scale."
